Who we are
Our Mission
To make financial literacy accessible to every Australian woman and to ensure every step someone takes toward financial confidence directly funds another person's fresh start.
Our purpose
We exist because financial confidence shouldn't depend on who you know, where you worked, or whether someone sat down and explained it to you. It should be available to everyone.
Starting with the foundations most people were never taught. Making the language of money genuinely accessible, to everyone, but especially to the women who've been made to feel like this world isn't theirs.
Our framework
Every FoundWell workshop and course is built around one central idea, that most people are taught to build their financial house from the 'roof down': invest now, chase returns, before the basics are in place. FoundWell flips that approach.
Our flagship workshop, Build Your Financial House, walks participants through building a secure 'financial home', step by step.
Why FoundWell?
"Found" reflects our focus on foundations, getting the basics right first. "Well" nods to the social-impact core of the business: giving back and building resilience across communities.
We didn't build FoundWell because financial literacy is a nice idea. We built it because the gap between what people know and what they need to know is costing them — in money, in security, in freedom, and in confidence.
50%
of every single dollar FoundWell earns goes directly to Arise Foundation Australia.
Our social enterprise commitment
FoundWell was built as a social enterprise from day one. Arise supports women who have experienced domestic and financial abuse to achieve lasting financial independence. They provide employment coaching, financial counselling, legal assistance and wraparound support services.
Financial literacy is a form of protection. Financial independence is a form of freedom. Teaching women to understand their money is in a very real sense the same work.
About the founder
Rachel
Founder, FoundWell
Rachel began her career in financial services and later worked in Treasury, mastering the language of money. Yet outside those rooms she heard a different story: smart, ambitious women who felt locked out not because they couldn't understand finance, but because it was rarely explained in an inclusive way.
FoundWell was born to change that. Rachel built a program that starts with the fundamentals, uses plain language, and meets people where they are, starting with the foundations most people were never taught. Making the language of money genuinely accessible, to everyone, but especially to the women who've been made to feel like this world isn't theirs.